4 Reasons Why A Strong Business Begins With Corporate Identity

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What is Corporate Identity?

Corporate Identity is the action a company takes to achieve a good perception from their target audience.

Your corporate identity defines who you are, where your business stands presently, and where it can go in the near future.

The identity of your corporate is visible throughout your campaigns, business card, website content, apparel, packaging and printed forms of advertisement, too. This includes Corporate Design, as well as Corporate Communication.

Corporate Design

Corporate design is visually reflected in the company’s logo, name, style guide, slogan, color palette, typography, uniforms, business cards, etc.

Learn more about color psychology when choosing the colors for your corporate identity.

Corporate design can be managed by creating a brand guideline manual for employees to follow.

Corporate Communication

Corporate communication includes public relations, internal communications and external communications, such as presentations or stationary.

Why is Corporate Identity Important?

Consistency

Consistent design looks aesthetic, professional, and allows viewers to remember you by that design.

Higher Trust

An organized look – organized company.

A well-managed brand identity may result in positive perceptions, attitudes and behaviors of different stakeholders.

For instance, from the point of view of consumers, the creation of a unique, coherent and distinctive identity can add value to the company’s products.

(Coleman et al., 2011)

It makes you different

You want your potential customers to notice you. You want your business to stand out from your competitors.

If your brand does not have a unique design for corporate identity, you are likely to be overlooked or forgotten, as obviously the customers will not be able to differentiate you from others.

It helps form relationship with your customers

Branding and identity building of a business go hand in hand, just like sellers and buyers. Having a unique identity that defines your brand’s products or services will allow the business to form a relationship with customers.

This results in increased customer loyalty, as people tend to trust well-identified businesses more than that are not, and their trust is a major factor in determining whom they buy from.

Other than just buying, people form a friendly relationship with brands that they are loyal to and this benefits the businesses by promotional word of mouth or social media likes and shares.

Conclusion

Creating your corporate identity is extremely important for your brand to survive in the market, especially with the increasing number and pressure of competitors.

A good idea is to outsource your branding to an established agency like Belize Studio. Leaving your branding in the hands of professionals can result in highly productive returns.